Moving Forward

In our newsletter this month, we step back to get some perspective before plunging into the year ahead. If I had to sum up in a word what to expect from 2012, I think that word would be clarity. 

Economic uncertainty may have plagued the country for the last few years, but I think the clouds of uncertainty will drift away soon. At the Consumer Electronics Show this week, the media has been buzzing about the level of innovation and expectation that has returned. For the last few years, the show has been somewhat flat, but interest this year has surged.

We elect a president this year. Even with the political theatre we can surely expect this summer, whom we elect will say a great deal about the direction this country will take strategically and financially.

And, as we discuss in the newsletter, we are going to see leaner, tighter, more strategic social media companies.  Designers have had a few years to tinker with mobile apps and test their abilities. New designs are certain to have the user more in mind now and provide a needed service.

It’s not that there won’t be uncertainty along the way, but approaching this year with optimism seems authentic in a way it may not have this time last year. If each year is a journey, here’s hoping this one is a grand adventure.